Research Blog: Music Video Conventions

    Hello everyone! I hope that everyone is having a fantastic day! The song genre that my group selected is R&B. The conventions for this genre's music videos are ideally the same. The music videos generally feature slow or fast emotional beats and often feature powerful lyrics and stories. Here is the research we did on different music videos in the R&B genre.

 All the Stars- Kendrick Lamar and SZA

CAMS

-Wide shot.

-Medium shot.

-Close-ups.

-Extreme close-ups.

-Over-the-shoulder shot.

-Eye level angel.

CLAMPS

-Props: phones, headphones, and journals.

-Costume(s): tend to be simple and corresponding colors.

-Location(s): old town, empty white field with panthers, black room filled with stars.

SOUND
-Non-diegetic: the music video song.

-Diegetic sound

-Dialogue: the introduction before the song starts.

EDITING

-Slow transitions.

-Reverse shot.

Dim coloring.


I Feel It Coming- The Weekend

CAMS

-Medium close-up.

-Wide shot.

-Close up.

-Low angel.

-Two-shot.

-Extreme close-up.

-Aerial shot.

CLAMPS

-Costume: singular outfit, dark clothing.

-Lighting: sunset colors/effect.

-Setting: on the moon, in space.

-Props: statue and a ring.

SOUND

-Diegetic.

-Non-diegetic.

-Ambient sound.

-Sound motif.

EDITING

-Jump cut.

-Fade out.

-Shot reverse.


Like I Want You- GIVEON

CAMS
-Medium close-up.

-Wide shot.

-Close-up

-Extreme close-up.

-Over-the-shoulder shot.

-Eye level shot.

-Two-shot.

CLAMPS

-Props: ramen cup and a chair.

-Lighting: sunset colors/effect.

-Setting: open field with a sunset view, white room, and a car.

SOUND
-Ambient sound.

-Diegetic sound.

-Non-diegetic sound.

-Sound motif.

EDITING
-Slow transitions.

-Dim coloring.

-Jump cut


All of this research gave me, as well as my groupmates, a general idea of what an R&B music video should look like.

                                                              






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