AICE Media Studies

How does your product use or challenge conventions AND how does it represent social groups or issues?  The music video makes use of many conventions to effectively represent social groups. One of the most noticeable conventions is the sound. In the first scene of the video, the viewer can hear the ambient sound of the friend group conversing in the background. Also, the song All the Stars by Kendrick Lamar and SZA begins at the start of the second scene and continues to play the whole time as non-diegetic sound. Another distinguishable convention in the video is the usage of different angles and camera shots. For example, the video demonstrates tracking shots, medium-long shots, tilts, extreme close-ups, zooms, and many more features. An additional convention that was challenged was the usage of multiple settings. The various settings also portray different times of day, meaning changes in lighting, which add a nice contrast to the overview of the film. Overall, the use of various ...

  Here is my group's final music video! I enjoyed the whole production process and I look forward to the next project!

  Hello! My group concluded productions today! After many long days of hard work and dedication, I am pleased to see the video come together. First, my group went to my house to film the opening and closing scenes. Lindsay put together the photo book, so I gathered the props to be placed around it. I suggested using a makeup brush and a hair clip as props. While I set up the props, Kemora and Mela worked on the camera angle and setting up the tripod. After a couple takes, my group recorded the perfect shot. Next, my group walked a couple blocks to my local Starbucks to film the next scene. Upon arriving at the coffee shop, I realized I had forgotten to grab the tripod for the camera. So, Lindsay and I quickly walked back to my house to get it and then made our way back to Starbucks. For this scene, each person was doing a different task. I was working on math homework, Mela was writing in a notebook, Lindsay was listening to music while writing, and Kemora was scrolling on her iPho...

 Hello! My group and I are starting to wrap up the music video. This past weekend, I continued to edit. With the first six scenes imported into the editing app, the music video was nearly two minutes long. Since the video cannot exceed one minute and fifteen seconds, I knew I would have to do a significant amount of editing. While I suggested which scenes to cut and keep, Kemora physically edited the video on her iPhone. For example, the beach block opened with multiple establishing shots of the setting. I decided that all those overviews are not necessary and that keeping one or two of these establishing shots would be more efficient. The two I suggested keeping were the ones with the grass in the sand as well as the palm trees and the apartment landscape. That is because they both show the beach setting and its surrounding environment. However, when my group is done editing, if the video still exceeds the time limit, I will suggest that I cut one, if not both, of the beach establ...

      Hello! Last week, my group and I began filming the music video. Immediately after filming each scene, my groupmates reviewed all the clips to make sure all the elements of the film were included. After wrapping up filming for the day and checking the quality of each clip, my group and I began to edit. Since my group used multiple cameras for filming, my group had to import all the clips into the editing app. My group accomplished this by iMessaging the videos in a group chat with every member of the group, that way everyone could view the clips. Kemora volunteered to do the editing on her iPhone since she has the most experience with editing.     Next, every member of my group helped to edit the music video. At this point in time, my group had not filmed every scene yet, so only a few clips could be imported. After uploading each video into the editing app, CapCut, I added the song. Once again, the song my group chose was All the Stars by Kendrick Lamar an...

     Hello bloggers! My group and I have begun filming for the music video project! Since I was in charge of props, I made sure to look at the checklist I made before leaving for the production site. The most necessary prop was the tripod, which I triple-checked to make sure I brought. Upon arriving at the first filming location, I looked at the storyboard to see the planned angles. My group did not film the scenes in order as they will appear in the video. This is because my group wanted to film the longer and more extravagant scenes first. However, as an exception, my group filmed the car scene first, as it would have been the quickest. I was in charge of making sure the lighting was appropriate. My group filmed the mall scene next. My group set up the tripod in a store in the mall after scouting out a good filming location. I searched around the area for any items in the store we could use in the film. I found some sweaters right near the camera that I thought would be...

     Hello! Today my group found ourselves in a small predicament. While the original plan was to begin filming today, productions had to be postponed. This is due to uncontrollable circumstances. The mall that my group intended to film at is currently undergoing construction. As a result, my group decided to push back productions another week to avoid distractions. Before my group decided to reschedule, I talked to my mom about the production plan. I explained to her the concept of the project and the song my group chose and the ideas my group came up with. My mom offered to drive my group and me to the mall. Anyhow, my group did not need a ride, as the productions had to be postponed.      However, I did not stop my preparations. I continued to search for the necessary props. I made a more definite list of the props needed for the music video. This list included a picnic blanket, food props for the picnic, pickleball equipment, and much more. I located th...